Mental Health Services · Marzipan
Websites for mental health services that work when someone is in crisis.
Digital stewardship for mental health organisations — accessible, secure, and found at the moment someone reaches out for help. Sydney-based. Board-ready reporting included.
A mental health organisation's website is often the first contact a person makes when they have decided to ask for help. That moment is fragile. A page that loads slowly, a phone number that is hard to find, a form that fails on mobile — any of these can end the interaction. We build and maintain websites that meet that obligation.
We work with mental health services, not alongside them. That means we understand crisis line protocols, Medicare provider obligations, NDIS service descriptions, and the realities of small organisations with stretched teams and no margin for digital failure.
What we do
What we do for mental health organisations
Accessible by design, not as an afterthought
WCAG 2.1 AA compliance built in from the start, not retrofitted. We audit, remediate, and monitor so that an accessibility complaint does not catch you off guard. For organisations serving people with cognitive, psychological, or sensory disabilities — accessibility is not optional.
Crisis pathways that work on mobile
Most people reaching out in a mental health crisis are on a phone — often at night, often with poor connectivity. We ensure your crisis line numbers, intake pathways, and support links are immediately visible, load fast, and work without friction on every device.
Search visibility for the moments that matter
When someone searches "mental health support Sydney" or "anxiety counselling near me", your organisation needs to be findable. We build search presence on substance — structured data, plain-language service descriptions, and geographic relevance — not tactics that erode when algorithms shift.
Google Ad Grant setup and compliance
Mental health organisations registered with the ACNC qualify for up to $10,000 per month in free Google advertising. We manage the Grant correctly — application, campaign setup, compliance monitoring, and ongoing optimisation — so your free advertising continues to work.
Ongoing stewardship, not a build-and-disappear project
We remain accountable after launch. Security patches, accessibility monitoring, content updates, and quarterly reporting — handled quietly and consistently, without you having to chase us. No surprise invoices. No project creep.
Risk management
The risks we help you avoid
Mental health organisations handle sensitive data, serve people in vulnerable moments, and often operate under compliance obligations that generic digital agencies do not understand. These are the specific risks your organisation carries.
Privacy obligations are higher for mental health data
Mental health service providers handle sensitive health information. Under the Privacy Act 1988 and the Australian Privacy Principles, this carries specific obligations around data collection, storage, and consent. A poorly configured contact form or an insecure platform is not just a technical problem — it is a notifiable data breach risk. We review and address these exposures as part of every engagement.
WCAG non-compliance is a legal and reputational risk
For organisations receiving Commonwealth or state funding, inaccessible websites carry real legal exposure under the Disability Discrimination Act. Many mental health service users have cognitive or psychological disabilities that make accessibility particularly consequential. We audit, remediate, and monitor compliance on an ongoing basis.
An unpatched platform is an unlocked door
Outdated CMS platforms and unmaintained plugins are actively exploited. A compromised mental health organisation website carries heightened risk — both reputational damage and potential exposure of sensitive client data. We manage security proactively, not reactively.
Being unfindable has real consequences
For a mental health service, poor search visibility is not just a marketing problem. It means people in distress do not find help. We build and maintain the search foundations — correct schema markup, accurate service descriptions, and proper geographic signals — that keep you findable when it matters.
How we work
How we work with mental health organisations
We are a small practice. We take on fewer clients so we can remain genuinely accountable to each one. Here is how we begin.
Digital Capacity Diagnosis
We start with a structured review of your website, search presence, accessibility, security, and digital operations. The output is a plain-English, board-ready document that prioritises risk and action. $1,500 + GST. No obligation to proceed further.
Digital Stewardship Programme
From there, most organisations move into ongoing accountability for your digital presence at a fixed monthly retainer. Predictable cost. No project creep. No surprise invoices. We take quiet, consistent responsibility for the things that would otherwise fall through the cracks.
Quarterly reporting in plain English
We report quarterly. Your board does not need to understand Google Analytics to understand our reports. Everything is written for leadership, not developers — with clear findings, risk ratings, and recommended next steps.
What clients say
What purpose-driven organisations say about working with us
“Working with Marzipan Media was a great experience, especially for our not-for-profit community group. With our shoestring budget, we needed a website that was affordable but still welcoming, accessible, and effective — and Marzipan Media delivered exactly that. They took the time to understand who we are and who we support, creating a site that feels warm, inclusive, and easy to navigate. They also helped us improve our visibility online through smart content structure and search-friendly design. Since the new site launched, we've seen a steady increase in visitors and more people reaching out for support and information. Marzipan Media combined professionalism with genuine care for our mission, and it shows in the results. We're grateful for their help and would happily recommend them to other community organisations looking to help more people by strengthening their online presence.”
Sanctuary BPD Carer Support Group
“We've been working with Ben to improve our law practice's online and digital presence, and the experience has been outstanding. Ben is the owner of Marzipan, and that shows in the level of care, accountability, and consistency he brings to his work. He is refreshingly transparent about expectations, under-promises, and consistently over-delivers. His calm approach and genuine honesty are, sadly, a rarity in the digital agency space. We've seen material improvements in our organic SEO ranking and AI recommendations. We always feel well-informed and supported. I would highly recommend Ben to any business looking for reliable, ethical, and highly effective digital support.”
Chad Nolan
Principal, Nolan Lawyers
We work with mental health services across Australia. If you would like to speak with a current client before enquiring, we are happy to arrange that.
Request a client referenceCommon questions
Frequently asked questions
Do mental health organisations qualify for the Google Ad Grant?
Yes, provided the organisation is registered with the ACNC as a charitable organisation. The Google Ad Grant provides up to $10,000 per month in free Google Ads spend. Eligibility requires Google for Nonprofits registration, which we can assist with. We also manage ongoing Grant compliance to prevent suspension.
What are our website accessibility obligations?
WCAG 2.1 AA is the recognised standard for web accessibility in Australia. For mental health organisations — particularly those serving people with cognitive, psychological, or sensory disabilities, or those in receipt of government funding — compliance is both an ethical obligation and a legal risk management measure under the Disability Discrimination Act 1992. We audit your current position and remediate what needs fixing.
How do you handle the privacy obligations around mental health data?
We review your data collection practices, form configurations, and platform security as part of the Digital Capacity Diagnosis. We do not handle clinical records — but we do address the digital touchpoints where personal information is collected, stored, or transmitted, and ensure they meet the Australian Privacy Principles.
How much does a Digital Capacity Diagnosis cost?
The Diagnosis is $1,500 + GST. It covers your website's security, accessibility, performance, search visibility, and digital governance. You receive a plain-English, board-ready document with prioritised recommendations. There is no obligation to proceed to ongoing stewardship — the fee is credited in full toward any subsequent engagement.
Do you work with organisations outside Sydney?
Yes. While we are based in Sydney, we work with organisations across Australia. Most of our ongoing work is managed remotely, and our processes are designed for clear, structured collaboration regardless of location. We also work with community legal centres and arts and culture organisations.
Start here
Start with a Diagnosis.
A Digital Capacity Diagnosis is a structured review of your website, search presence, accessibility, and digital operations — with board-ready findings in plain English. A practical starting point, not a sales process.
Learn about the Diagnosis
Digital Capacity DiagnosisOngoing digital accountability
Digital Stewardship ProgrammeFree Google advertising
Ad Grant eligibility check