Most website rebuilds put the same problems in a new dress. A new design will not fix a broken intake form, a security vulnerability, or a search presence built on the wrong foundations. Built for organisations that can't afford things to break.
A lighthouse only matters if someone keeps the light on. I'm that someone.
$1,500 + GST
Credited in full against any work that follows.
Three business days
From receiving access and a short introductory call.
A 15–20 page report
Written for a board, not a developer. Technical detail in appendices.
One fix, already done
The highest-priority item, resolved before we speak.
Maybe it's the intake form that times out on mobile. The login credentials no one can find. The plugin warnings sitting there since the last staff handover. The funder who asked for your website and you hesitated before sending the link.
Most organisations don't investigate until something breaks. A security incident. An accessibility complaint. A grant assessor who quietly moves on.
The Diagnosis exists for the moment before that.
It also gives you something concrete to take to your board, your funder, or your next grant application. Not a vague sense that the website needs attention, but an independent, prioritised account of what is broken, what it risks, and what it will cost to put right. That is fundable.
If your website is often the first point of contact for vulnerable people seeking help, or if digital failure would damage your reputation or your funding, a Diagnosis is the responsible place to start.
Each area is assessed independently and written up in plain English, for leadership rather than developers. Every one ends in a decision you can act on.
I review your security posture: software currency, login hardening, SSL configuration, exposed credentials, and known vulnerability indicators.
Outcome
A clear Red / Amber / Green assessment of security risk, with prioritised recommendations for the issues most likely to cause real harm.
I assess your site against WCAG accessibility obligations, including keyboard navigation, contrast, screen reader compatibility, and form labelling.
Outcome
A prioritised list of accessibility failures, mapped to compliance risk and the effort required to resolve them.
I check how well your site is indexed and found: technical SEO health, crawlability, page titles and descriptions, and Google Search Console signals.
Outcome
A plain-English picture of what is limiting your visibility in search, and which fixes will have the most immediate impact.
I measure real-world page speed, Core Web Vitals, and the assets, plugins or configurations slowing your site down, especially on mobile.
Outcome
A clear view of what is affecting load time and user experience, with the highest-priority fixes identified.
I walk the paths your visitors actually take: key service pages, donation or contact flows, and any points where people are likely to drop off or get lost.
Outcome
An honest assessment of where your site is losing people, and what is getting in the way of the actions that matter most.
I review the oversight structures around your digital presence: who owns what, how updates are managed, where accountability is unclear, and what data is being collected.
Outcome
A map of governance gaps: roles, processes, and decisions that need clearer ownership before something goes wrong.
I audit
I work through all six areas, testing your website's security, accessibility, search visibility, performance, user journey and governance. No access to your systems is shared beyond what is needed.
I write it up
Within three business days you receive a structured written report, typically 15 to 20 pages: an executive summary written for leadership, findings across all six areas, and a prioritised roadmap of next steps. Technical detail sits in appendices for whoever needs it.
I fix the highest-priority item
Before the debrief, I resolve the single most important issue within scope: configuration, tracking, accessibility, speed, content or settings. Not a structural rebuild. One real problem, already solved by the time we speak.
I walk you through it
The debrief call is part of the engagement. I go through the findings, explain the fix, and we agree what comes next.
The Diagnosis stands alone. You are free to act on it internally, with your existing provider, or with me. For organisations that want me to continue, it is the natural on-ramp to Digital Stewardship.
We've been working with Ben to improve our law practice's online and digital presence, and the experience has been outstanding. Ben is the owner of Marzipan, and that shows in the level of care, accountability, and consistency he brings to his work.
Ben was extremely helpful, willing to explain and share in-depth knowledge, answering any questions we had from content, to site speed and SEO. We're very pleased with the outcome.
You receive a structured written document, typically 15–20 pages, with an executive summary written for leadership, findings across all six areas, and a prioritised roadmap of next steps. The highest-priority fix within scope is included. It's designed to be read by a CEO or board member, not a developer.
For some parts of the assessment, yes. I'll need read-only access to your website platform, Google Search Console, and Google Analytics if available. I'll send a clear checklist once the engagement begins. I'll confirm the proposed fix with you before anything is changed.
The debrief call is part of the engagement. I walk through the findings with you and agree what's next. After that, you're free to act internally, with your current provider, or with me. The $1,500 fee is credited in full against any work that follows.
I deliver within three business days of receiving access to your systems and completing a brief introductory call.
Both. It's written primarily for leadership. The executive summary is plain English. Technical detail is included in appendices for whoever needs it.
Then that is the finding, and I will say so plainly. It happens, and it is worth knowing: it means the money you were about to spend on a rebuild is better spent elsewhere. You still get the report, the fix, and the debrief. I would rather tell you your website is fine than sell you work you don’t need.
Yes. Most of my work is with nonprofits and community organisations, but the Diagnosis applies to any practice where a digital failure carries professional or regulatory consequence. SEO for law firms.
One page of details, and I reply within one business day with a straight answer about whether a Diagnosis is the right thing for you. Sometimes it isn't, and I will say so.
The Diagnosis is an independent assessment. You are free to take the report to your internal team, an existing provider, or another agency entirely.
$1,500 + GST
Delivered within three business days. Equivalent to one afternoon of a consultant's time, for a full picture of your digital risk.
The fee is credited in full against any work that follows, and plenty of organisations take the report and act on it themselves.
Four fields. No prep needed and no sales pitch.
No obligation and no automated responses. If you would rather email, I'm at [email protected].
A full audit across six areas, a board-ready report in three business days, one concrete fix included, and a debrief to agree what comes next. $1,500 + GST, credited in full.
