Most engagements begin in one of two places: a Diagnosis that tells you where you stand, or a Stewardship programme that keeps you there. Everything else on this page is capability we bring to those engagements, and can be commissioned on its own where that is what you need.
Start here if you know something isn't right but not what.
An independent assessment across security, accessibility, search visibility, performance, user journey and governance. You receive a board-ready written report within three business days, one concrete fix resolved before the debrief, and a call to agree what comes next.
Start here if you know what isn't right and need someone to own it.
We act as your outsourced Digital Director. Security oversight, accessibility monitoring, Google Ad Grant compliance, visibility strategy and reporting in plain English, delivered consistently without you having to ask for it.
These are the things we actually do. Inside a Stewardship programme they run continuously. Outside one, they can be commissioned as discrete pieces of work.
Built to last, not just to launch.
We rebuild websites that are fast, accessible and maintainable, with proper foundations rather than template-layer fixes. The aim is to reduce your ongoing technical burden, not add to it.
Includesperformance-first architecture · WCAG 2.1 AA accessibility · carbon-aware hosting guidance · SEO foundations built in · clear handover documentation
SEO & GEO services. Earned, not engineered.
Modern search rewards expertise, authority and trust. We build visibility through technical foundations, structured content and genuine authority signals, so that it holds when the algorithms shift.
Includestechnical SEO audit and implementation · schema markup and structured data · editorial link building · digital PR and specialist placement · local search for Sydney organisations · monthly reporting in plain English
For search and social. Budget spent where it can be accounted for.
Paid search and paid social, run with the same restraint as everything else. For eligible nonprofits the Google Ad Grant is usually the first place to look, because it is $10,000 a month you are not currently spending.
IncludesGoogle Ads management · Google Ad Grant application and ongoing compliance · paid social campaigns · conversion tracking and analytics integrity
Your voice, working harder. Be seen, build trust.
Writing and video that sounds unmistakably like your organisation and still performs in search. We interview, write and produce. We do not generate filler.
Includesblog and article writing · service and landing page copy · case studies and impact reports · video production and editing · social media content
03 — Who you are working with
In their words
“We've been working with Ben to improve our law practice's online and digital presence, and the experience has been outstanding. He is refreshingly transparent about expectations, under-promises, and consistently over-delivers.”
Chad Nolan, Principal
Nolan Lawyers
Twelve years, one practitioner, and clients in legal, retail, arts and community services. You work with me, not an account manager and a rotating pod.
If yours is not here, ask it directly. Book a 20-minute chat
No. If you already know what needs to happen, we can go straight to the work. The Diagnosis exists for the more common situation, where something is clearly not right but nobody can name it. Its fee is credited in full against anything that follows.
Founder led. You work with me, Ben Adams, for the whole engagement, backed by the systems and specialists a twelve-year practice accumulates. There is no account manager and no rotating pod. That is deliberate, and it is why I take on a small number of clients at a time.
Yes. Web design, visibility, paid media and content can each be commissioned as discrete pieces of work. Inside a Stewardship programme they run continuously and inform each other, which is usually where the compounding happens.
About an hour a month. You receive a written report in plain English, and we talk if there is a decision to make. The point of the arrangement is that you stop having to chase it.
No lock-in. Stewardship runs month to month and you can stop with a month of notice. Your site, accounts and documentation are yours throughout, and handover is part of the arrangement rather than a negotiation.
Usually the Google Ad Grant, because it is $10,000 a month of search advertising you are not currently spending. We handle the application and the ongoing compliance that keeps it. From there, a Diagnosis will tell you what else is worth doing.
That is what the Diagnosis is for. It gives you clarity before any commitment: what is working, what is at risk, and what to do first. Plenty of organisations take the report and act on it themselves.
