The Google Ad Grant gives eligible nonprofits and charities up to $10,000 USD per month in free Google Ads. We check your eligibility, handle the application, and manage the grant ongoing.
Eligibility assessment · Application · Campaign strategy · Ongoing compliance
Three key questions that determine your eligibility for the Google Ad Grant.
Eligible
ACNC-registered charities are typically eligible for the Google Ad Grant.
Not eligible
Government entities, hospitals, and schools (without a charitable arm) are generally not eligible.
Eligible
Google requires a functional, high-quality website that clearly communicates your mission.
Not eligible
Sites with thin content, excessive ads, or unclear purpose may be rejected.
Eligible
Active campaigns with a 5% CTR, valid conversion tracking, and regular updates to keywords — we handle all of this for you.
Not eligible
Inactive accounts or accounts that fall below Google's compliance thresholds can be suspended.
Not sure?
Eligibility depends on your specific registration status and website quality. Get in touch and we'll assess your situation at no charge.
Eligibility through to ongoing compliance — handled as part of your digital stewardship.
We handle the entire application process — from eligibility verification to account setup and campaign configuration.
We build campaigns around your mission and services — reaching the people who need you, not just anyone with a browser.
We maintain your account to Google's ongoing compliance requirements so you never risk suspension.
The Google Ad Grant provides up to $10,000 USD (~$15,000+ AUD) per month in free Google Ads — approximately $120,000–$150,000+ AUD per year, depending on the exchange rate. Ads appear in Google Search results and can drive significant qualified traffic to your website.
ACNC-registered charitable organisations are generally eligible, as are Community Legal Centres and some educational institutions. Government entities, hospitals, and political organisations are typically excluded. Google has specific eligibility criteria — we can assess your situation.
Google requires active account management to maintain the grant. Requirements include maintaining a minimum 5% click-through rate, using conversion tracking, and regularly updating campaigns. Non-compliance can result in account suspension. We handle all of this for stewardship clients.
Yes — Google requires a functioning website with clear mission content. A poor-quality or thin website may result in application rejection. If your website needs work before applying, a Digital Capacity Diagnosis is a good starting point.
Managing the grant in-house? The Digital Governance Pack includes a monthly Google Ad Grant Compliance Checklist — covering CTR, keyword quality, conversion tracking, and landing page requirements in plain English.
Get the Digital Governance Pack — $167 AUDGet in touch to check your eligibility and learn how we can manage the Google Ad Grant as part of your digital stewardship.
