I01
Eligibility assessment
I check whether your organisation qualifies before you invest any time. ACNC registration, website review, and a clear answer, usually within 48 hours.
Google Ad Grant · Marzipan
Google Ad Grant management for Australiancharities and nonprofits.
Up to $150,000 AUD a year in free Google Ads, if the account stays compliant. I check your eligibility, handle the application, and watch the account continuously so the grant you rely on never quietly disappears.
Ad Grant accounts managed
The quiet risk
Most grants are not lost.They are suspended.
Google does not take the Ad Grant away because your cause stopped mattering. It suspends accounts for compliance drift: click-through rates that slip below 5%, conversion tracking that breaks silently, keywords that no longer meet policy. Most suspended accounts were not mismanaged. They were unwatched.
This is why I manage Ad Grant accounts under the same Zero-Drift Protocol I apply to every system in my care: continuous monitoring, not a quarterly glance. Compliance issues are caught the week they emerge, not the month after Google acts.
If your account has already been suspended, that is usually recoverable. Reactivation is a defined process: identify the policy breach, correct it, and request review. I have done this before and I can tell you quickly whether yours is fixable.
Working with Ben has completely transformed our digital reach. The Ad Grant is finally scaling the way it should, and we have full peace of mind regarding compliance.
Digital Manager
Sydney Jewish Museum
01 — What I cover
End-to-end grantmanagement.
From the first eligibility check through to ongoing account compliance: handled as part of my digital stewardship.
II02
Application and setup
I handle the paperwork, the website review, and the full account build, from Google for Nonprofits registration through to live campaigns.
III03
Ongoing compliance
I maintain the 5% CTR requirement, conversion tracking, and keyword hygiene so your account stays active and your grant stays intact.
02 — Who this is for
Built for purpose-drivenorganisations.
The Google Ad Grant is reserved for organisations doing work that matters. Here's who I typically work with.
Community legal centres
Connect people facing legal issues with your free services at the exact moment they're searching for help.
Nonprofits and charities
Reach donors, volunteers, and the communities you serve, without spending a dollar on advertising.
Arts and cultural organisations
Drive attendance, memberships, and awareness for programmes that deserve a bigger audience.
Advocacy and support groups
Put your message in front of people searching for exactly what you stand for.
Plain English
What the $10,000 a monthactually buys.
The grant provides up to US$10,000 a month in Google Search advertising, roughly $150,000 AUD a year depending on the exchange rate. It cannot be spent on display ads, YouTube, or remarketing. It buys text ads in Google Search results, shown to people actively searching for what your organisation does.
Used well, that means a community legal centre appearing when someone searches "free legal help tenancy NSW", or a support service found at the exact moment someone types a question they may only ever ask once. Used poorly, it means budget spent on clicks that never become clients, donors, or attendees.
Very few organisations spend the full amount, and that is fine. The measure of a well-run grant account is not budget consumed. It is whether the clicks it wins are the ones that matter.
03 — How it works
Three steps toa live account.
No long onboarding. I move quickly and keep you informed at each stage.
01Step 1
I check your eligibility
I review your ACNC registration, website, and grant history. Usually within 48 hours.
02Step 2
I review and prepare your website
If your site needs work before Google will approve an application, I flag it and help you fix it.
03Step 3
I apply and manage the account
I handle the application and run the account on your behalf. Ongoing management is included in the Digital Stewardship Programme.
FAQ
Google Ad Grant management:FAQ.
Who qualifies for the Google Ad Grant in Australia?
ACNC-registered charities are generally eligible, as are community legal centres and some educational institutions. Government entities, hospitals, and political organisations are typically excluded. Registration status is only half the test: Google also reviews your website, so an eligible organisation with a thin or broken site can still be refused. I check both before you invest any time.
What does Google require of the website?
A functional, secure (HTTPS) site that clearly communicates your mission, with genuine content depth. Sites under construction, single-page sites, and sites with unclear purpose are commonly rejected. If your site needs work before an application will succeed, I will tell you exactly what and why before anything is submitted.
What does it take to keep the grant once approved?
Active management. Google requires a minimum 5% click-through rate across the account, valid conversion tracking, and keywords that meet policy (no single-word or overly generic terms). Accounts that fall below these thresholds can be suspended. This ongoing compliance work is what I handle within the Digital Stewardship Programme.
Our grant account has been suspended. Can it be recovered?
Usually, yes. Suspension is most often caused by the CTR requirement, broken conversion tracking, or policy-breaching keywords, and each has a defined correction path. I diagnose the cause, fix it, and manage the reinstatement request. Tell me the suspension notice you received and I can usually say quickly whether it is recoverable.
How is Ad Grant management priced?
Ongoing management is included in the Digital Stewardship Programme rather than sold as a standalone retainer, because a compliant grant account depends on the health of the website behind it. For organisations wanting to start smaller, the Digital Capacity Diagnosis includes a grant health check: eligibility, compliance posture, and what the account is actually producing.
Do you only work with Sydney organisations?
No. I am based in Sydney and work with organisations across Australia. The Ad Grant is a national programme and everything about managing it works remotely.
Start with a structured review
Digital Capacity DiagnosisSEO alongside your Ad Grant
SEO for nonprofitsWebsites for nonprofits and charities
Nonprofits & CharitiesGovernance documents, instant download
Digital Governance Pack — $167 AUDBegin
Find out if you qualify.It takes less than 48 hours.
I will review your ACNC registration, website, and eligibility and come back to you with a clear answer. Already have a grant and want to know whether it is healthy? The Digital Capacity Diagnosis includes a full grant health check.