Search visibility audit
We map exactly where you're invisible — Google Business Profile gaps, indexation issues, keyword blindspots. Everything ranked by impact so you know what to fix first.
SEO for Nonprofits · Marzipan Media
Search visibility for nonprofits and cultural orgsin Sydney.
Ethical, authority-based SEO for Sydney nonprofits, cultural institutions, and purpose-led organisations. Found when people need you. No tricks. No hype.
Our approach
Search asinfrastructure.
The people your organisation exists to help are searching for you right now. Whether they find you, or a generic directory listing, or nothing at all — depends on decisions that are often low on the priority list for under-resourced teams. We understand that. It's why we treat search visibility as infrastructure, not marketing.
Most Sydney nonprofits have deep expertise in areas like housing support, family law, mental health, or legal advocacy. That expertise is often invisible online, buried beneath commercial agencies with larger budgets and fewer scruples. We fix that through substance: correct structure, genuine authority, and content that serves the communities you exist to help.
01 — What we do
What we do forpurpose-led organisations.
Every service is shaped around what purpose-led organisations actually need — not a generic agency checklist.
Technical SEO foundations
Slow pages, broken schema, JS rendering issues. We identify and resolve the technical problems that quietly suppress your rankings — the ones most agencies miss.
Content that earns authority
We don't manufacture keyword volume. We build genuine subject authority through content that serves the people your organisation exists to help. Google rewards that. More importantly, your community does.
Local presence and Map Pack
Google Business Profile, local citations, suburb-level relevance. When someone nearby needs you, we make sure you appear.
Google Ad Grant management
Nonprofits qualify for up to $10,000/month in free Google Ads. Most are either not using it or using it in ways that risk suspension. We manage the Grant correctly — setup, compliance, and ongoing optimisation.
Ongoing stewardship
SEO isn't a project you finish. We monitor rankings, update content, report in plain English, and stay accountable after the initial work is done.
02 — Why this matters
The cost ofbeing invisible.
Invisibility in search is not neutral. These are the specific ways it affects purpose-led organisations — and what we do about each one.
The people who need you most can't find you
When someone searches "free legal help Sydney" or "mental health support Parramatta", your organisation needs to appear. Invisibility isn't neutral — it means someone in crisis finds someone less qualified, or finds nothing.
Commercial providers dominate search
In competitive urban markets like Sydney, commercial agencies with large budgets crowd out purpose-led organisations. Systematic SEO is the equaliser — strategic focus rather than financial muscle.
Technical issues suppress rankings silently
Wix JS rendering traps, broken schema, unverified Google Business Profiles. These issues are common, consequential, and fixable — but only if someone finds them.
Google Ad Grant suspension happens without warning
Accounts drift out of compliance and stop serving ads silently. Many organisations only notice when enquiries drop. Proper Grant management prevents this.
Free tool · Lab by Marzipan
Not sure where you stand?
Run a 60-second snapshot of your site's current risk level — security, accessibility, and search visibility in one quick read. No email required.
Run a free risk snapshot03 — How we work
How we work withpurpose-led organisations.
We are a small practice. We take on fewer clients so we can remain genuinely accountable to each one. Here is how we begin.
01
Digital Capacity Diagnosis
We begin with a structured review of your website, search presence, accessibility, and digital operations. The output is a plain-English, board-ready document with prioritised recommendations. $1,500 + GST. No obligation to proceed further.
02
Digital Stewardship Programme
Most organisations move into an ongoing monthly retainer. We act as your outsourced digital director — handling search visibility, Google Ad Grant compliance, security, and accessibility monitoring. Predictable cost, no project creep.
03
Quarterly reporting in plain English
We report quarterly. Your board doesn't need to understand Google Search Console to understand our reports. Clear findings, risk ratings, recommended next steps.
04 — What clients say
What purpose-led organisations say aboutworking with us.
Not-for-Profit
“Working with Marzipan Media was a great experience, especially for our not-for-profit community group. With our shoestring budget, we needed a website that was affordable but still welcoming, accessible, and effective — and Marzipan Media delivered exactly that. They took the time to understand who we are and who we support, creating a site that feels warm, inclusive, and easy to navigate. They also helped us improve our visibility online through smart content structure and search-friendly design. Since the new site launched, we've seen a steady increase in visitors and more people reaching out for support and information. Marzipan Media combined professionalism with genuine care for our mission, and it shows in the results. We're grateful for their help and would happily recommend them to other community organisations looking to help more people by strengthening their online presence.”
Sanctuary BPD Carer Support Group
Legal Services
“We've been working with Ben to improve our law practice's online and digital presence, and the experience has been outstanding. Ben is the owner of Marzipan, and that shows in the level of care, accountability, and consistency he brings to his work. He is refreshingly transparent about expectations, under-promises, and consistently over-delivers. His calm approach and genuine honesty are, sadly, a rarity in the digital agency space. We've seen material improvements in our organic SEO ranking and AI recommendations. We always feel well-informed and supported. I would highly recommend Ben to any business looking for reliable, ethical, and highly effective digital support.”
Chad Nolan
Principal, Nolan Lawyers
We are currently working with nonprofits and purpose-led organisations across NSW. If you would like to speak with a current client before enquiring, we are happy to arrange that.
Request a client reference05 — Work in this space
Work in this space.
06 — Common questions
Frequently askedquestions.
Do nonprofits qualify for the Google Ad Grant?
Yes. Registered nonprofits are eligible for up to $10,000/month in free Google Ads spend. Eligibility requires Google for Nonprofits registration, which we can assist with. We also manage ongoing Grant compliance to prevent suspension.
What's the difference between this and a standard SEO agency?
Most SEO agencies optimise for traffic volume. We optimise for discoverability in moments that matter — when someone in crisis is searching for help. The tactics overlap; the philosophy doesn't.
How much does a Digital Capacity Diagnosis cost?
$1,500 + GST. It covers your website's security, accessibility, performance, and search visibility — delivered as a prioritised, plain-English action plan. The fee is credited in full toward any subsequent engagement.
We have a very small team and almost no budget. Can you still help?
Probably yes. We work specifically with organisations that have limited internal digital capacity. The Diagnosis is the right starting point — it tells you exactly what needs fixing and in what order, regardless of what you do next.
Do you work with organisations outside Sydney?
Yes. While we are Sydney-based, we work with organisations across Australia. We also work with community legal centres and mental health organisations as part of the same stewardship model.
Learn about the Diagnosis
Digital Capacity DiagnosisOngoing digital accountability
Digital Stewardship ProgrammeFree Google advertising
Google Ad Grant eligibility checkSEO for Nonprofits · Start here
Start with a Diagnosis.Not a sales process.
A Digital Capacity Diagnosis is a structured review of your search presence, website health, accessibility, and digital operations — with board-ready findings in plain English. A practical starting point, not a sales process.