TPS Shopify Website
We’re pretty excited to share a recent project update about a Shopify site we developed for TPS Australia. Working closely with the team and their marketing strategist, we lifted them from a slow, outdated eCommerce website to a fast, sleek, and customer-centric Shopify site, that has resulted in remarkable improvements.
The previous website had become slow and lacked the user-friendly design and functionality needed to provide a clean shopping experience. Cart abandonment was through the roof and sales had gotten lost to poor user experience. Recognising the need for a significant upgrade, we worked closely with the TPS team to understand their specific requirements and design preferences. Our goal was to create a site that not only looked great but also performed exceptionally well, both in terms of speed and usability.
The new Shopify site’s new development is a testament to what can be achieved with a well-executed transition to Shopify. From the very beginning, we focused on crafting a site that would meet the needs of TPS Australia’s customers. The design is clean, modern, and intuitive, ensuring that visitors can easily find and purchase the products they need. The tech(y) design reflects their customer base, with a new image-driven look and feel to create a more welcoming feeling. We paid special attention to optimising the Shopify site for both search engines and mobile devices, recognising the importance of these factors in today’s digital marketing and SEO landscape.
The results speak for themselves. Since launching the new Shopify site, TPS Australia has seen a 25% lift in sales. This significant increase can be attributed to several key factors. First, the improved site speed ensures that customers have a smooth and enjoyable browsing experience, reducing the likelihood of cart abandonment. Second, the optimised design makes it easier for customers to navigate the site and complete their purchases quickly. Finally, the enhancements in search engine optimisation mean that more potential customers can discover TPS Australia when searching for related products online.
Marzipan doesn’t end the dedicated service there however as we’re able to provide ongoing assistance with the pay-per-click advertising, selling their amazingly high-quality water measurement devices on Google Adwords to maximise profits.
We are proud of the work we have done for TPS Australia and delighted with the positive impact it has had on their business. This project exemplifies our commitment to helping companies thrive in the digital age by providing tailored solutions that drive results. If you’re considering an upgrade to your e-commerce platform or need a custom-designed site optimised for speed, search, and mobile, we’re here to help. Reach out to us to discuss how we can transform your online presence and boost your sales.