National Art School Sydney
Google Ads for Cultural Institutions: A Case Study with the National Art School, Sydney
In a competitive digital landscape, having a highly thought-out Google Ads campaign can make all the difference for businesses and cultural institutions alike. By achieving top rankings on relevant search results, your business can cut through the noise to reach the right customers with tailored messaging precisely when they’re ready to take action. Whether it’s boosting event attendance, increasing enrollments, or amplifying brand awareness, a strategic Google Ads campaign ensures your investment delivers measurable results.
At Marzipan Media, we specialise in crafting and managing Google Ads campaigns that drive success for cultural institutions and small businesses. As a Google Certified Partner, we bring proven expertise in designing campaigns that not only meet but exceed our client’s goals. One standout example of our work is the Google Ads campaign we run for the National Art School, Sydney. This partnership is part of our pre-qualification for advertising and communications services under the NSW State Government framework, underscoring our commitment to excellence and trustworthiness.
Crafting Success for the National Art School
Taking over the Google Ads campaign for the National Art School presented an exciting opportunity to promote one of Sydney’s most iconic cultural institutions. From day one, our objective was clear: to ensure every dollar spent on Google Ads was optimised to achieve the highest possible impact. Our approach goes beyond simply placing ads; we manage every aspect of their search engine marketing (SEM) efforts, ensuring the campaign supports the school’s core objectives, including:
- Maximising arts funding visibility: Leveraging Google’s platform to promote awareness and generate support for the National Art School’s arts programs and initiatives.
- Amplifying event attendance: Driving engagement with upcoming exhibitions, gallery events, and open days through targeted campaigns.
- Boosting student enrollments: Ensuring the school reaches prospective students at key decision-making moments to encourage registrations.
A Comprehensive Digital Strategy
Success with Google Ads doesn’t happen by chance—it requires a data-driven and innovative approach. For the National Art School, we implemented a broad digital strategy that integrates search, display, and re-marketing to achieve their goals.
- Search Campaigns: We target high-intent keywords relevant to art education, events, and exhibitions, ensuring the ads appear when users are actively searching for information that aligns with what the school offers.
- Display Ads: To broaden the school’s reach, we design visually compelling display ads that capture the attention of art enthusiasts and potential students browsing the web.
- Re-marketing Campaigns: Re-engaging users who have interacted with the school’s website but haven’t yet taken action, keeping the National Art School top of mind.
This multifaceted approach allows us to capture attention at every stage of the customer journey, driving measurable results that align with the school’s mission and vision.
Why Choose Marzipan for Google Ads?
Running Google Ads can be an incredibly effective way to achieve your business goals—but only with the right strategy and expert execution. At Marzipan Media, we bring extensive experience in managing campaigns for a range of cultural institutions and businesses across Australia. Our team possesses in-depth knowledge of Google’s tools, tricks, and analytics, enabling us to build high-performance campaigns that:
- Increase sales or conversions
- Reduce cost-per-acquisition (CPA)
- Deliver a clear return on investment (ROI)
We understand the unique challenges cultural institutions face, from budget constraints to the need for precise targeting. By aligning our strategy with your specific goals, we ensure every digital marketing campaign is not only cost-effective but impactful.
Let’s Work Together
Our work with the National Art School is just one example of how we help cultural institutions thrive in the digital space. Whether you’re looking to drive ticket sales, increase enrollments, or promote your organisation’s initiatives, we’re here to help. Running Google Ads for cultural institutions and small businesses is one of our specialties, and we’d love to bring that expertise to your campaign.
Get in touch with us today to discuss how Marzipan can help your institution shine online with targeted digital marketing. With a trusted partner managing your Google Ads, you can focus on what matters most: enriching the community with your incredible offerings.