Mim Beim

Fondly known as Naturopathic royalty in Australia, Mim Beim has been helping her patients for over 35yrs and more recently has become one of this country’s foremost breathing educators and Buteyko practitioners. Mim & Ben first worked together with Mim on social media marketing more than a decade ago and recently reunited with a grand plan to rebuild and reshape Mim’s business online through a complete overhaul of the existing WordPress website.

Marzipan created and built a new WordPress website and eCommerce store with fully automated sales funnels and communications using Drip. We were responsible for the strategic oversight of Mim’s digital marketing, customer service and email communications. Having based our WordPress design on a new brand that allowed Mim to better articulate the three core strands of her business equally and provide search engine optimisation to better reach new audiences.  Paid search campaigns have been activated to complement the new website, engage audiences and promote the courses online.

This WordPress design project was supported by a content creation campaign and brand photoshoot with our favourite local photographer, James Horan. James is one of our go Sydney content creators having worked together on projects at Sydney’s Royal Botanic Garden, Sydney Living Museums and Centennial Parks.

The digital strategy didn’t just look good, we wanted to ensure it works from a user point of view to and of course converted highly and efficiently for our client. We helped create and manage Drip email marketing to ensure that we reach our audience at the point of decision-making. The site is mobile responsive, lightweight and fast. It’s ranking in Google against core brand terms for long and short tail keyword items relevant to the business.  Together with social media support and GloFox App integration, we were able to help Mim’s business reach its objectives and shine online. While we no longer support Mim Beim digitally we’re pleased to have helped in the years we did.

Visit the WordPress site we designed here: mimbeim.com