Gozney Pizza PR

Building Trust Through PR and Influencer Marketing: The Roccbox Success Story

After a two-year product development journey, the Roccbox portable pizza oven by Gozney made its highly anticipated Australian debut. At Marzipan Media, we are proud to have been entrusted with delivering a comprehensive PR and influencer marketing campaign that positioned the Roccbox as a must-have culinary innovation.

Through a mix of traditional public relations, media launches, and influencer events, we’ve ensured that the Roccbox receives the recognition it deserves. Our efforts have focused on showcasing its unique appeal while building trust with both media and consumers.

Leveraging Traditional PR for High-Impact Exposure

A key component of our strategy was securing high-profile media coverage to introduce the Roccbox to Australia’s vibrant culinary scene. We targeted top-tier publications and outlets with a mix of tailored pitches, press kits, and media events, successfully landing coverage in Good Food Magazine, AFR, Techly, The Australian, and more.

These placements not only boosted awareness but also reinforced the Roccbox’s credibility by associating it with trusted and respected voices in food, lifestyle, and technology. By emphasizing the product’s versatility, ease of use, and innovation, we captured the attention of audiences ranging from home cooks to professional chefs.

Engaging Influencers to Drive Consumer Connection

In addition to traditional PR, we leaned heavily into influencer marketing to drive engagement and amplify the Roccbox’s reach. By collaborating with carefully selected food and lifestyle influencers, we were able to showcase the product in authentic, relatable ways that resonated with their audiences.

Our strategy included hosting exclusive influencer events that paired hands-on experiences with social media-friendly opportunities. Most notably, we organized a flagship event at the iconic Bucket List in Bondi, attracting a mix of influencers, celebrity chefs, and food enthusiasts. The event was designed to be immersive and engaging, allowing attendees to experience the Roccbox in action while creating shareable moments for their followers.

The results were impressive: the Bondi event drew large crowds both inside and out, generating significant buzz both on the ground and online. Social media reach was multiplied as influencers shared content from the event, while attendees were incentivized to participate in competitions and win prizes by sharing their experiences. This dual approach ensured the campaign’s reach extended far beyond the immediate audience, tapping into wider networks of foodies and home cooks.

Amplifying Impact Through Community Engagement

To further enhance trust and excitement around the Roccbox, we incorporated community-driven elements into our influencer strategy. From giveaways to collaborative food events with celebrity chefs, we ensured the Roccbox wasn’t just a product—it became part of a broader culinary movement. By fostering a sense of community and fun around the brand, we created a deeper connection between the product and its audience.

Why PR and Influencer Marketing Build Trust

In today’s crowded marketplace, trust is everything. Consumers increasingly look to media coverage and influencer endorsements to guide their purchasing decisions. At Marzipan Media, we understand how to leverage these channels to create meaningful connections between brands and their audiences. Our approach is grounded in storytelling, authenticity, and strategic execution, ensuring that every campaign not only generates buzz but also builds lasting credibility.

Let’s Take Your Brand to the Next Level

If you’re looking for a way to elevate your brand, build trust, and create authentic connections with your audience, Marzipan Media can help. From traditional PR campaigns to innovative influencer marketing strategies, we specialize in delivering results that drive real impact. Whether you’re launching a product or looking to amplify your existing brand presence, we’re here to make it happen.

Ready to build trust and buzz for your brand? Contact us today to discuss how Marzipan Media can craft a tailored PR and influencer marketing strategy for your business. Let’s work together to tell your story and connect with your audience in meaningful ways. Contact us today.