How to Get Found Online – SEO Tips

SEO tips for new businesses to shine online.

We’ve been there. Multiple times. We understand that starting a new business can be both exciting and challenging. One of the biggest challenges is getting your business noticed online among all of the other content, blogs, websites and businesses. Search engine optimisation (SEO) is essential for improving your online visibility and attracting potential customers. Here are some actionable SEO tips to help new business owners get found online.

The digital landscape is crowded, making it crucial for new businesses to stand out. SEO is the process of optimising your website to rank higher in search engine results pages (SERPs), driving organic traffic to your site. In this post, we’ll explore essential SEO tips that can help new business owners improve their online presence and attract more customers.

1. Do Your Homework – Keyword Research

Keyword research is the foundation of any successful SEO strategy. It involves identifying the words and phrases your target audience uses to search for products or services like yours.

• Use Tools: Utilise tools like Google Keyword Planner, SEMrush, or Ahrefs to find relevant keywords.
• Long-Tail Keywords: Focus on long-tail keywords, which are more specific and less competitive, making it easier to rank.
• Competitor Analysis: Analyze your competitors’ keywords to find gaps and opportunities.

2. Get Ready to Optimise Your Website Content

Content is king in the world of SEO. Optimising your website content ensures that it is relevant and valuable to your audience.

• Quality Over Quantity: Focus on creating high-quality, informative content that addresses the needs of your audience. Better to be useful than everywhere.
• Keyword Placement: Naturally incorporate your keywords into your content, including titles, headers, and body text.
• Content Length: Longer content tends to rank better, but ensure it remains engaging and informative. Aim for around 600-1000 words to get noticed. 

3. Start with the visible webpages – On-Page SEO

On-page SEO involves optimising individual web pages to rank higher and earn more relevant traffic.

• Title Tags and Meta Descriptions: Write compelling title tags and meta descriptions that include your target keywords.
• Header Tags: Use header tags (H1, H2, H3) to structure your content and make it easier for search engines to understand.
• URL Structure: Create clean and descriptive URLs that include keywords.

4. Don’t Forget the Mobile Optimisation

With the increasing use of mobile devices, ensuring your website is mobile-friendly is crucial for SEO.

• Responsive Design: Use a responsive design to ensure your site looks and functions well on all devices.
• Page Speed: Optimize images and use tools like Google PageSpeed Insights to improve your site’s loading time.

5. Go Local with pinpoint SEO

Maximise those ‘near me’ searches. For businesses targeting local customers, local SEO is vital.

• Google My Business: Create and optimise your Google My Business listing with accurate information, images, and customer reviews.
• Local Keywords: Include local keywords in your content and meta tags.
• NAP Consistency: Ensure your business name, address, and phone number (NAP) are consistent across all online platforms.

6. Backlink Building

Backlinks, or links from other websites to yours, are a significant ranking factor.

• Quality Over Quantity: Focus on getting high-quality backlinks from reputable sites.
• Guest Blogging: Write guest posts for industry-related blogs to earn backlinks.
• Broken Link Building: Identify broken links on other sites and offer your content as a replacement.

7. Smash Your Social Media

Social media can amplify your SEO efforts by driving traffic to your site and increasing your content’s visibility. Bing increasingly uses social media signals to gauge relevance and rankability.

• Share Content: Regularly share your content on social media platforms.
• Engage with Followers: Respond to comments and engage with your audience to build a loyal community.
• Social Sharing Buttons: Add social sharing buttons to your website to encourage visitors to share your content.

Don’t be afraid to ask for help. 

Implementing these SEO tips can significantly improve your online visibility and help your new business attract more customers. SEO is an ongoing process, so continually monitor your performance and adapt your strategies as needed. With time and effort, you’ll see your business rise in search engine rankings and enjoy the benefits of increased organic traffic.

By following these SEO tips, new business owners can create a strong online presence and attract more customers. Remember, SEO is a long-term investment, and consistency is key to achieving and maintaining high search engine rankings. Don’t be afraid to ask for help, Marzipan Media have been helping brands shine online with their affordable SEO services for over 10yrs. We’re here to help you too.